Meet Erick Estrada

Erick Estrada's chance visit to Edmonton, while his brother was studying at the Northern Alberta Institute of Technology (NAIT), became an eye-opening experience he never expected. His vacation was at the same time as Edmonton’s annual Heritage Festival, and the showcase of diverse cultures and arts captured his heart. Edmonton's warm and open-minded community made him feel right at home, and he discovered a unique blend of big city opportunities with a small town sense of belonging.

Locations in video: The Carrot Community Arts Coffeehouse, NAIT, Alberta Avenue

Erick has called Edmonton home for the last nine years and is currently the Executive Director of the Alberta Avenue Business Association. His fondness for Edmonton is a reminder of our city’s charm - where cultures unite, creativity flourishes and everyone is welcome.

Want to learn more about Erick?

• Alberta Avenue Business Association Team

• Spirit of NAIT Alumni Award 2022

Our Why Edmonton series profiles the amazing people who call and make Edmonton home. Meet: 

• Hero Laird, a law student and research assistant who accidentally fell in love with Edmonton. 

• Andrew Parker, basketball coach, educator and community builder who wants people to choose Edmonton and experience the care we have for one another.

• Danny Ross, an active participant in the arts and culture scene, who wants to share Edmonton’s unique point of view with the world. 

• Lana Whiskeyjack, artist, assistant professor and writer inspired by the inclusive shifts in our city that gives her hope for future generations. 

• Gurleen Kuar Bhandohal, a student and nature lover, who sees big things for our city’s evolution.

• Olya Leshcheva knows our city’s atmosphere of understanding and acceptance helps newcomers feel welcome.

• Mayor Amarjeet Sohi who first came to Canada at 18, and through the support of a city, is now the mayor.