For Keenan Pascal, Edmonton isn’t just home—it’s the perfect place to stir up something new.
Born and raised in the city’s west end, Pascal attended St. Francis Xavier High School before studying at the University of Alberta. While he spent time in Vancouver, it was Edmonton’s thriving business community and strong mentorship culture that brought him back to launch Token Bitters.
That entrepreneurial spirit led him to join forces with JoAnne Pearce and Andrew Paul to create Spilt Zero Proof, Edmonton and Alberta’s first dedicated mocktail bar. “We wanted to create a space where people could enjoy a night out without alcohol being the focus.” Pascal explains.